URSUS
Ursus Evolution Tour a dynamic live experience
CHALLENGE
The challenge was to organise and implement the URSUS EVOLUTION Tour (2011-2012), an impressive music event spanning across four cities, featuring 40 bands, and attracting 20,000 attendees per event.
IDEA
Ursus Evolution was a dynamic 360 platform crafted with Ursus Breweries, bringing together renowned bands and artists, as well as emerging talents who passed through the rigorous selection process organised by the company in collaboration with Radio Guerrilla, promoters, and supporters of the tour.
Innovative Event Setup and Live streaming for Enhanced Engagement
In addition to this, the events boasted a specially tailored setup designed exclusively for the tour. Moreover, the performances during the tour were among the first to be livestreamed on the Ursus Romania dedicated Facebook page, enhancing engagement and outreach.
VIEW
VIEW
VIEW
VIEW
VIEW
