SNICKERS
Snickers “You are not yourself when you’re hungry” @ Park Lake
CHALLENGE
Tap into that feeling of irritability when hunger strikes and channel that into a positive, energizing release
IDEA
To tackle this challenge head-on, we developed an experiential activation within Parklake Mall. Our concept featured an anti-stress room where people could let loose, shout it out, and shake off the crankines. We installed a scream booth, providing an unconventional yet effective way for people to release tension and refill their energy levels.
RELEASING HUNGER-INDUCED STRESS AT PARKLAKE MALL
This activation provided a fun and effective way for people to manage their irritability, turning negative energy into positive experiences.
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