OMV
Pop Up OMV concerts
CHALLENGE
Add a spark on OMV’s National Consumer Promo
IDEA
We fueled OMV’s promotion with the energy of live music, partnering with Romania’s hit band VUNK for a series of surprise pop-up concerts. Over a month, drivers didn’t just fill up their tanks; they filled up on vibes at three OMV stations across the country.
OMV’S NATIONAL PROMO WITH A MUSICAL TWIST
Drivers Energized by Surprise Pop-Up Concerts Featuring VUNK Across Romania
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