Carrefour

Shop like a Jedi

CHALLENGE

Craft a shopping experience that feels like a step ahead into the future

IDEA

We developed “Shop like a Jedi” — an award-winning campaign that transformed Carrefour aisles into a sci-fi fan’s dream. As the excitement built for the release of Star Wars Episode VII, we deployed a digital installation where shoppers could use the force of their minds, quite literally, to select items and populate their carts

PLAY

PAUSE

PLAY