BERGENBIER
Touring with Bergenbier a special blend of music styles
CHALLENGE
Organize and execute the BERGENBIER ZILELE PRIETENIEI TOUR (2013 – 2015), spanning across seven cities, with each city hosting a two-day event featuring 40 bands and attracting 20,000 attendees per event.
IDEA
We crafted an inspired blend of established bands and newly formed acts, showcasing a broad range of musical styles including rock, hip-hop, punk, electro, ska-punk, and pop-rock. Notably, one of the most-watched videos on youtube.com was Parazitii feat. Adrian Despot LIVE@Zilele Prieteniei Bergenbier, Cluj-Napoca 2014 – Arde (14,180 views on September 29, 2014). We also introduced ZPB TV for the audience, offering insights into the performing bands and behind-the-scenes footage
EXCLUSIVE FAN EXPERIENCES
Additionally, we organized MEET&GREET sessions, allowing selected fans to interact with their favorite artists, take photos, and receive autographs—a memorable experience for attendees.
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