Publicis Events

Arena Tei – Cultural venue in pandemic times

CHALLENGE

In 2020, when the world seemed to hit the pause button, we found ourselves on the brink of an industry standstill. The call was clear: innovate or stagnate.

IDEA

We rolled up our sleeves at Publicis Events and did what we do best — create. ARENA TEI was born – an event venue that became Bucharest’s cultural lifeline through those quiet months. We kept the lights on for culture with concerts, films, and theater, all summer long.

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PAUSE

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JOURNEY INTO THE HEART OF JAPAN

The event was completed with interactive experiences, including a 360-degree photo funnel and Kinect-activated visuals, creating a multisensory journey into the brand’s essence.

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