WINSTON
Winston Zero Gravity experience @ Untold Festival
CHALLENGE
Create the festival’s most buzzworthy activation, that everyone would remember.
IDEA
We took flight to new heights with Romania’s first-ever zero-gravity adventure – a wind tunnel where festival-goers could lift their spirits – literally, leaving them with stories that just had to be shared.
Winston Ascends at Untold: Launching the Ultimate Zero-Gravity Experience
The activation boosted the brand’s presence as much as it did festival-goers’ adrenaline in 2017 and 2018.