Publicis Events
Hey Day Festival – Tribute Bands Galore
CHALLENGE
Set up Romania’s go-to festival for the best national & international tribute bands.
IDEA
Between 2016 and 2019, we transformed Bucharest into the stage of the world’s most appreciated tribute acts, making it the destination for tribute band enthusiasts. HEY DAY became an intergenerational affair, drawing in crowds from toddlers rocking out on their parents’ shoulders to grandparents reliving their youth.
START A FESTIVAL FROM SCRATCH? WE GOT YOU!
Born from a vision and built from the ground up, we managed every aspect of the festival – from building the lineup to managing the communications and media, flawlessly executing each detail in partnership with City Hall of Bucharest.