JTI
Mevius Launch Party
CHALLENGE
Introduce MEVIUS, a Japanese brand, in a way that brings the essence of Japanese city life into the heart of Fratelli.
IDEA
We transformed Fratelli into a slice of Japan with a mix of creative video mapping and dance performance. Twin giant screens flanked the stage, inviting the crowd in an immersive visual spectacle. The highlight was a Japanese dancer, whose live ballet was a dialogue with the unfolding cityscape story.
JOURNEY INTO THE HEART OF JAPAN
The event was completed with interactive experiences, including a 360-degree photo funnel and Kinect-activated visuals, creating a multisensory journey into the brand’s essence.
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