SANFOI
The launch of Sanofi’s Magne Vie supplement
CHALLENGE
In a market filled with food supplements, mark the launch of a new brand, in a disruptive manner
IDEA
The launch of Sanofi’s Magne Vie – a comprehensive multivitamin complex – was a spectacle held at the prestigious Odeon Theatre. The concept of the event centered around the theatrical depiction of everyday stressors, transformed into a performance featuring a renowned soprano, a seasoned actor, and a graceful team of ballerinas
A THEATRICAL LAUNCH FOR MAGNE VIE
Debuting a new multivitamin with a captivating performance
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