PHILLIP MORRIS

Iqos X-Mas in-store experiences

CHALLENGE

Incorporate in-store activations into the larger X-Mas Remastered campaign

IDEA

Our idea involved creating immersive in-store experiences where customers could witness local music artists showcasing their talent using remastered instruments.

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IMMERSIVE IN-STORE EXPERIENCES FOR X-MAS REMASTERED

These experiences allowed customers to connect with the X-Mas Remastered campaign through live music, creating a festive and engaging atmosphere in-store

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